If you browse our Site, you may generally do so anonymously without providing any personal information. However, there are cases where we collect personally identifying information, such as names, addresses, telephone numbers, email addresses, and other personal information (“personal information”). You will know this personal information is being collected because you will have to fill out a form. We collect personal information and transactional information when you: (1) purchase products or services from our site (2) register for an account, (3) request to receive additional information regarding our products and services, (4) sign up for our newsletter or (5) send us any other type of question or message. If you choose not to give information we request, you can still visit most of our Site, but you may be unable to access certain options, offers, and services.
In case you change your mind or wish to update or delete your personal information, we will endeavor to correct, update or remove the personal information you give us. You can do this by contacting us at the contact points specified below.
When you place an order for a product, we need to know your contact/shipping information (including e-mail address), billing address, phone number and credit card information. This information is required so that we can process and fulfill your order and send an order confirmation, as well as notify you of your order status.
When you purchase products online from us, request product information or otherwise provide us with personal information, we may place you automatically on our contact list. We may send you direct mailings and e-mails regarding our company, our products or services, special offers or important issues. If you do not wish to receive these messages, you can simply utilize the opt-out method detailed in the message, respond to any email by telling us that you do not want to receive any future communications, or contact us at the contact points specified below.
In some cases, MaxCare Pets Inc. will have been retained to collect personal information on behalf of a client, such as via a survey. In such cases we will provide the information we collect to our client pursuant to their instructions. We are not responsible for the contents of any survey (or other information provided by our client) or for the use of collected information by our client (or such client’s privacy practices).
Use and Sharing of Personal Information
We use the personal information that is collected through our Site to better serve our clients and users, customize their Site experience, and improve the content of our Site. Personal information that you provide will be used by MaxCare Pets Inc. for our marketing and promotional purposes only. We may share your personal information as follows:
With a client of MaxCare Pets Inc. if that client has retained us to collect personal information on their behalf, such as through a survey;
With third parties we have hired to help us provide a good or service you have requested or we want to offer, or help us to create or maintain the Site or enhance its functionality, but in all cases, these third parties are not authorized to use or disclose it for any other purpose; or
In the Special Cases set forth below.
We do not otherwise rent or sell to third parties your personal information entered on this Site.
We may use personal information about you and your visits to our Site to target advertisements to you on our web pages or in e-mails concerning MaxCare Pets Inc. or its products or services.
We may share statistical or aggregated non-personal information about our users with advertisers, business partners, sponsors and other third parties. This data is used to customize our Site content and advertising to deliver a better experience to our users.
MaxCare Pets Inc. reserves the right to disclose user information in special cases, when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other MaxCare Pets Inc. Site users, or anyone else that could be harmed by such activities. We may disclose personal information without notice to you in response to a subpoena or when we believe in good faith that the law permits it or to respond to an emergency situation.
In the event MaxCare Pets Inc. or its affiliates or their assets are sold, merged or otherwise involved in a corporate transaction, your personal information will likely be transferred as part of that transaction. We reserve to right to transfer your personal information without your consent in such a situation, provided that we will make reasonable efforts to see that your privacy preferences are honored by the transferee.
While we use reasonable efforts to safeguard the confidentiality of your personal information, we cannot guarantee that personal information will always remain secure due to transmission errors, outside events, third party hacking or other causes. We will comply with all privacy laws and make any legally required disclosures regarding breaches of the security, confidentiality, or integrity of personal information consistent with our ability to determine the scope of a breach and our legal obligations.
Cookies, Web Analytics and IP Tracking
Our web servers may collect general data pertaining to each Site user, including their internet protocol (IP) address, domain name, referring web page and the length of time spent and the pages accessed while visiting this Site. Some of this information may be used to infer your geographic location. Web usage information is collected to help us manage and administer our Site, improve the content of our Site, customize and improve the Site user experience, and identify and authenticate our users. Web analytic information may be gathered using the following methods: (1) cookies, (2) conversion tracking, and (3) general detection and use of your IP address or domain name.
Search engines offer a feature called “conversion tracking” which is a way to track clicks to sales from either search results or ads on search engines. Using either web beacons or visible images, depending upon the search engine, the search engine notes and saves information in a cookie with non-personal information such as time of day, browser type, browser language, and IP address with each query. Information is gathered in the aggregate, without unique personal data. Conversion tracking allows the search engine company and MaxCare Pets Inc. to track clicks to sales, including the number of clicks (“visits”) it takes before a purchase is made and permits us to measure the effectiveness of our search engine participation.
Consent to Transfer
This Site is operated in Canada and is intended only for residents of the Canada and United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that any personal information you provide to MaxCare Pets Inc. will be transferred to the Canada and United States, which does not have the same data protection laws as the European Union. By using this Site or providing us with your personal information you consent to this transfer.
Policies for Children
MaxCare Pets Inc. does not knowingly collect or use any personal information from users under 13 years of age. No personal information should be submitted to this Site by guests under 13 years of age, and guests under 13 years old are not allowed to register for our accounts, contests, newsletters or activities. If we learn that personal information related to guests under 13 years of age has been collected on our Site, we will take appropriate steps to delete this information. Any person who provides personal information to us through this Site represents that they are 13 years of age or older.
Please be advised that our Site contains links to third party-operated websites. We may also provide links to social media sites that enable you to share information with those sites. We do not have any control over these sites and we are not responsible for the actions, contents or privacy practices of any linked site, including any of the social media sites. We urge you to review these websites’ policies, including their privacy policies, before accessing or using such sites.